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Case Code: BENV038
Case Length: 9 Pages 
Period: 2009-2018     
Pub Date: 2019
Teaching Note: Available
Price:Rs.300
Organization : The Coca-Cola Company
Industry :Beverages
Countries : US; Canada
Themes: Business Environment/Business Law/Strategic Marketing
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Should Coca-Cola Enter the Cannabis Infused Drink Market?

 
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ABOUT COCA-COLA

 
Based in Atlanta, Georgia, US, The Coca-Cola Company (Coca-Cola) was the manufacturer, retailer, and marketer of non-alcoholic beverage concentrates and syrups. The company was famous for its flagship product Coca-Cola, which was invented in 1886 by pharmacist Dr. John Styth Pemberton and was initially sold as a medicinal beverage. Over the years, the company grew and became home to more than 500 beverage brands. Some 20 of those were billion-dollar-brands, including four of the top five soft drinks: Coca-Cola, Diet Coke, Fanta, and Sprite. Besides soft drinks, it also marketed sparkling beverages and a range of still beverages, such as waters, flavored waters, and enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, sports drinks, and dairy and energy drinks...
 
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